At 1000heads, I provided freelance support as the creative lead on Google Photos organic Instagram right after launch, leading a team of copywriters and designers to create Reels, carousels, Stories, and static posts targeted toward Gen Z iOS users.
I led the process from start to finish with direction and assistance on ideation of concepts, direction of the design team, direction and writing of in-asset and post copy, as well as assisting with in-house mini productions to capture necessary content (and even providing VO!).
Additionally, I led the development of a full suite of creative franchises to guide the vision of the channel moving forward, which I presented to clients during an all-day summit at the Google office.
